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Report: Insights into AI's impact on the events industry

Corsa conducted research to examine the transformative impact of artificial intelligence (AI) on the events industry, highlighting how it enhances event planning and attendee experiences.

Key Findings:

  • Widespread AI Use: Over 80% of industry professionals utilize AI tools, particularly for content creation (70%) and marketing campaigns (65%).

  • Diverse Insights: Responses collected from over 100 individuals across 20 countries, primarily event organizers (41%).

  • Satisfaction Levels: High satisfaction in content creation and marketing, but low usage and effectiveness in registration and networking.

  • Identified Barriers: Key challenges include a lack of understanding, data privacy and security issues, and more.

  • Future Outlook: Optimism about AI’s growth potential in enhancing event experiences.

  • Resources and Support for AI in Events: Organizations seek hands-on, reliable resources that empower them to experiment with and implement AI in a way that delivers tangible value.

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Is Artificial Intelligence having an effect on the Events industry?

Download the complete report for a deeper understanding of AI's role and its future in the events industry.